Abuse of adult learning disability in residential homes Essay

Abuse of adult learning disability in residential homes - Essay Example The term Learning disability is used to address those people who function at an intellectual level which is considerably lower that that of the average people in the community (Thomas and Woods, 2003, p. 11). Learning disabilities is the general phrase that is used to refer to a varied group of disorders marked by considerable difficulties in the acquirement and use of listening, verbal communication, reading, writing, interpretation, or mathematical abilities. These disorders are inherent to the individual, supposed to be owing to central nervous system dysfunction, and may crop up across the life span. Difficulties in self-regulatory actions, social awareness, and social relations may take place along with learning disabilities, however, these by themselves do not form a learning disability. While learning disabilities may transpire in tandem with other handicapping disorders such as sensory damage, mental retardation, social and emotive disorders or with environmental influences ( like cultural differences, inadequate or inappropriate instruction, psychogenic issues), it is however not the consequence of those conditions or effects. Simply stated, learning disability is a broader expression that encompasses a wide and varied group of syndromes relating to information processing, together with disorders in one or more of the necessary processes involved in comprehending or making use of spoken or written language (Corley and Taymans, 2002, p. 45-46). Adults with learning disabilities are liable to experience problems that considerably affect their academic accomplishments and their lives. Learning disability is often synonymously used with Intellectual Disability (Thomas and Woods, 2003, p. 18). Adults having learning difficulties need a variety of skills and capabilities to deal with their disabilities in edification, training and employment situations. Appropriate assessment is considered as the first step for applying any other strategies and

Smile and the World Smiles Back at You Essay Example | Topics and Well Written Essays - 1500 words

Smile and the World Smiles Back at You - Essay Example According to Grandey, Fisk, Matilla, Jansen, and Sideman (2005a), it is particularly important to appear both competent and likeable in making a good impression. Any part of the body can be used in nonverbal communication. However, one part, the face, is the most expressive. Various parts of the face and how they are used are strong ways of communicating: eye contact, frowning, dropping one's jaw, pouting, crying, smiling, and more. Though each of these topics can be a paper in and of themselves, it is the last - smiling - that will be the focus of this paper, specifically its role in retail sales. The paper will look at two factors: 1) Whether the salesperson smiled at a new customer as a function of whether the salespersons' previous customer interaction resulted in a sale or not and, 2) Whether the different conditions (smile/no-smile) led to a visibly different response (positive/engaged or negative/distanced) from the new customer. Further detail on the research hypotheses will be presented at the end of this section. There is a lot of literature on nonverbal communication and smiling. ... Duchenne smiles use specific muscles around the cheeks and the eyes, and raise the cheeks. Some authors refer to these as a "felt" or "authentic" smiles, and they are consistently preferred by observers to the non-Duchenne smile as reported by Ekman, 1992; Ekman & Friesen, 1982; and Frank, Ekman, & Friesen, 1993 (as cited in Grandey et al. 2005a). This division, while valuable for some research, also makes comparing research studies difficult as not all studies detail the "type" of smile of the person being observed. In addition, not all researchers are knowledgeable in the differences between the two types and how to assess if a subject (i.e. observed salesperson during field study) exhibited one or the other. However, given the many references to the two types of smiles, it is important to discuss the two types here. Swinyard (2003) completed a complex, multi-hypotheses study on the effect of salesperson mood, shopper behavior, and customer service looking at two store types (department store, discount store). He did not, however, articulate how "mood" was shown in the study, thus introducing complications, such as whether a smile (seemingly evidence of a good mood) was Duchenne or non-Duchenne, and the possible impact that might have had. Expectedly, he found that "store salespeople in a good mood will provide better customer service than those in a bad mood." This may seem to be a statement of the obvious, but "better customer service" is a hallmark of successful companies, particularly as he cited, Nordstrom. "Better customer service" does not always have to be complicated, it can be a genuine smile and a warm greeting. Hall and Horgan (2003) substantiate the

The Duties Of A Social Worker Social Work Essay

The Duties Of A Social Worker Social Work Essay The beginnings of community care date back the Griffiths Report in 1988, particular Community Care: Agenda for Action and the government White Paper Caring for People. (Guthrie; 2011) The papers emphasised choice, independence and involvement service users and carers. A series of shifting strategies and priorities developed such as; move from institutionalisation to promote independent living within community, from service led to needs led provision. (Petch; 2008) In 1990, the NHS and Community Care Act (NHSCCA1990) was introduced that draws attention to the term care in the community which for many service providers opened door to market of services, leading to privatisation and managerialism. (Ferguson Woodward; 2009) Although community care was introduced by the NHSCCA1990, this operated in Scotland to amend the Social Work (Scotland) Act 1968 (SW(S)A1968). The addition of section S12(a) into the SW(S)A1968 created a duty to assess the needs of the individual who may require serv ices. Potentially the statutory legislation that could be used in the case of Mrs. Sheerer are; Mental Health (Care and Treatment) (Scotland) Act 2003, (MH(CT)(S)A2003), Adults with Incapacity Act 2000 (AWI(S)A2000), mentioned above SW(S)A1968 amended under section 13(za) and Adult Support and Protection (Scotland) Act 2007 (ASP(S)A2007). (Mackay; 2008) It seems to be very unlikely to use MH(CT)(S)A2003 because there are no clear evidence that Mrs. Sheerer suffer a mental disorder, defines as; a mental illness, personality disorder or learning disability which is caused or manifested S328(1) of MH(CT)(S)A2003. She also based on information provided, does not appear to put herself or others on significant risk and her decision making is not obviously impaired. It is worth noting that the act is very controversial due to impact of stigma, coercion and breaching of human rights. The AWI(S)A2000 could be used on the grounds that Mrs. Sheerer is deemed to lack capacity to make decision in relation to her future care needs, S1(6) of AWI(S)A2000 states incapable means incapable of making decision and this seems to be relevant to the case. It is important to note based on legislation that if Mrs. Sheerer is unable to make decision in some areas, she is likely to take decisions in others. In Scottish law, there must be clear evidence that a person lack of capacity before any action will be permitted. (Scottish Government; 2008) However, in England and Wales the same rule is statutory, the adult must be assumed to have capacity unless proven otherwise as stated in S1 of Mental Capacity Act 2005 (MCA2005). It may be questioned if Mrs. Sheerer actually lack of capacity, based on single SMART test in hospital condition. Hospital could exacerbate confusion, as a result of unfamiliarity, lack of sleep, medication or pain. When intervening in Mrs. Sheerer live, the princ iples defines in S1 of AWI(S)A2000 must be taken into account such as; intervention will benefit the adult and will be least restrictive option in relation to the freedom of Mrs Sheerer. Account shall be taken of the present and past wishes and feeling of service user and the views of other relevant people. It is worth noting that principle three only requires views are taken into account but it does not mean they are given effect to. The principle four of the AWI(S)A2000, to promote the participation in decision making, is slightly different in England and Wales, where decisions being taken in the best interest of and adults according to S1(5) of MCA2005. It is important to check if Mrs. Sheerer did not take advantage of the options such as; negotiorum gestio, which allow the authorised person to act on the behalf of an incapable adult, attorneys or guardians to take decision on behalf of an adult. An attorney is appointed by the person before lost of capacity, at the presence of t he solicitor whereas, a guardian is appointed by the sheriff court. (Guthrie; 2011) Application for a guardianship order when Mrs. Sheerer is in hospital ready to discharge, could cause unnecessary process known as delayed discharge code 51X. (Scottish Government, 2010) The delays in guardianship order could be caused, by difficulties in obtaining legal aid by relatives. If social worker felt the delay in discharge result in negative consequences for Mrs. Sheerer, it would be considered taking over the guardianship application. To apply a guardian Mrs. Sheerer according to S57 of AWI(S)A2000 must be incapable and it must be likely that incapacity will continue. Therefore, the application for the guardian could be irrelevant in a situation of Mrs. Sheerer because there are no evidences of continuity of incapacity and the current state can only be temporary. If Mrs. Sheerer was not able to make decision, only for a short period of time, regarding her welfare or finance, where decision had to be made quickly, a social worker of behalf of local authority has duty to apply for an intervention order under S53 of AWI(S)A2000. Potentially AWI(S)A2000 could be used to imposed care at home or residential care to Mrs. Sheerer. Assuming that Mrs. Sheerer does not have appointees and lack of capacity to make decision about future care needs, it would has to be considered if the application for an order under the AWI(S)A2000 is necessary or alternatively use the power of the SW(S)A1968 amended under section 13(za). This section, give social worker a power to provide community care services that has been assessed as needed to Mrs. Sheerer due to incapability to consent receiving such services. In accordance with S13(za) of SW(S)A1968 Mrs. Sheerer could be move to care home or agree with proposed care intervention. Before using any of those two acts, the issues to discuss are; adoption of principles, deprivation of liberty, assessment of needs and risk as well as financial arrangements. The last but not least legal option to consider is ASP(S)A2007, the act refers to the law that concerns not only protection but providing support to promote independence and welfare of service user. Mrs. Sheerer meets two condition of the act to be applied such as; she is at risk and may need protection of well-being, due to her lack of capacity, poor nutrition as well as risk of falls. The ASP(S)A2007 gives social worker working on behalf of local authority duty to investigate and assess Mrs. Sheerer. Most of assessments are undertaken on a voluntary basis but the act gives power to assess without consent of service user and is known as the first of three protection orders. (Mackay: 2008a) The act also established a duty to cooperate between agencies and creates multi-disciplinary Adults Protection Committees to implement, monitor and support the work. One could envisage that the use of ASP(S)A2007 seems to be the most appropriate option because is the less restrictive according to Mackay (2008) pyramid of statutory intervention. What is more, the act itself does not stigmatise, the least breach human right or freedom. It will give social worker time to get know and build better relationship with Mrs. Sheers. Consequently, it will result in having more information and better picture of situation. When using ASP(S)A2007 one assume Mrs. Sheerers situation could be caused by experiencing some difficulties in her life or even suffer distress such as bereavement, lost or abuse. The intervention in Mrs. Sheerer live will depend on many factors to be discussed; service users opinion, adaptability of house to current needs, the condition of house and accessibility, opinions of other professional and relatives. One might expect that Mrs Sheerer, regardless of age but due to femur fracture will require intense home care services or adaptatio n of the house such as; raised toilet seat, grab or lifting handles, community alarm, hospital bed or others. The application of the above will be possible under S13(za) of SW(S)1968 envisaging that Mrs. Sheerer expresses consent to such services to be provided. Social worker has duty to assess the needs of Mrs. Sheerer under ASP(S)2007 but the consent to provide services is needed to use S13(za) of SW(S)A1968. Otherwise, social worker could take action under AWIA(S)2000. The principles of these acts required to take the view of Mrs. Sheerer and carers if involved, into account when deciding what services to provide, this is also in accordance with Community Care and Health (Scotland) Act 2002 (CCH(S)A2002) amended under S12(a) of the SW(S)A1968. It is worth pointing out that Mrs. Sheerer was nutritionally compromise but had home care services and limited family intervention. This raises the questions of why it was not noticed, how adequate is the result of SMART test in hospital co nditions and how this had affected Mrs. Sheerer. There are a lot of speculations and factors to consider but taking into account the limited information that were given and assuming social worker investigates this case for the first time, it seems be discriminative to use other legislation. One must remember that legislative context of intervention, mainly, is driven by the relationship between social worker and service user, which is a core element to success intervention in social work. It is an important source of information to understand the reality behind the situation and how best to help. Wilson et al. (2008: p.7) referring to relationship-based practice called it the medium through which social worker can engage with and intervene in the complexity of internal and external world of service user. This part of the essay examines responsibilities, rights and role of people involved. The legislation gives the social worker acting on behalf of local authority a general responsibility to promote well being, to minimise the effect of intervention and give an adult the opportunity to lead as normal live as possible. Local authority is responsible for assessing needs for community care services, arranging and providing these services as well as cooperation with other professionals such as; occupational therapist, housing officers, GPs. This is according to the integration agenda between health and social care services. (Age Scotland, 2011) Social worker has statutory duties underpinned not only by the law but also professional codes and values. Expectation of social work profession is presented in code of ethics issued by British Association of Social Workers (BASW) and code of practice represented by Scottish Social Services Council (SSSC). Social work values grew on the idea of respect for the equality, worth and dignity of all people. Human rights and social justice are at the heart of social work intervention. The five principles indicates by BASW (2012) regarding human rights are; to promote and respect well being, support people to make own choices and decisions, promote involvement, participation and empowerment of people using services, treating each person as a whole to recognise all aspects of service users life, identifying and developing strengths. While, code of practice (SSSC; 2007) requires; to protect the right and promote the interest of service user, maintain the trust and confidence, promote independ ence while protecting from harm and danger, respect the rights of service user. The Scottish Parliament and public authorities are required to uphold the European Convention of Human Rights, incorporated into the UK law through Human Rights Act 1998. (Johns; 2008) It can be in some cases that the law can breach human rights. Therefore, in relation to Mrs. Sheerer social worker most of all has to respect, Mrs. Sheerers right to liberty and security, the article five established three conditions to be met before it will be breached such as certified mental disorder within significant degree and persistency. Article eight states that Mrs. Sheerer has the right to privacy, family life, home and correspondence. (Johns, 2008) She also has the right to access a solicitor or advocacy included under S6 of ASP(S)A2007. The role of social worker will be to ensure Mrs. Sheerer understand legal processes and if she is aware of her rights. The legislation framework is complex, consequently; information given must make sense and be understandable for service user, the role of social worker is to take time to explain and answer questions. Social worker must use appropriate and effective method of communication and skills to understand and to be understood. The aim is to support Mrs. Sheerer to make informed choices as far as possible. Social worker must ensure that Mrs. Sheerers views are heard and she understands a situation. There are six core roles of social worker such as; case worker, advocate, partner, assessor of risk and needs, care manger, agent of social control. The above roles are affected by changes in wider social context, welfare policy and ideology like for example demographic changes, communications technologies, consumerism etc. (Scottish Government; 2005) Social worker role is to work together with Mrs. Sheerer to assist her to address personal issues, provide information and advocacy. Provide services to meet the needs of service user and not to try to fix Mrs. Sheerer to services available. This part of the essay attempts to show the prospects of anti-discrimination, participation and empowerment in social work. Social worker is obligated by law, values and ethics to support and work with service user in anti-oppressive and anti-discriminatory way. Knowledge and understanding of professional codes such as; BASW and SSSC is crucial in being aware of anti-discriminatory practice in social work by defining rights and responsibilities. The anti-discriminatory trends in social work values and practice are deeply rooted in radical social work that aims to work towards a society based on equality, justice and involvement. According to the maxim popularised by Marx from each according to his ability, to each according to his needs. (Doel; 2012, p. 27) Social justice is still a basic value in social work practice. Dalrymple and Burke (2006) refer to emancipator issues that driven contemporary social work such as social justice, empowerment, partnership and minimal intervention. Participation is a key element in the development of anti-discriminatory practice. Wilson (2008) refers to involvement of service user in social work practice based on partnership and empowerment. The term partnership is used to refer to practice, based on working with service users, towards together agreed goals, rather than doing things for them. (Thomson, 2011) Dalrymple and Burke (2006) defined partnership as process of information sharing and involvement in decision-making. Taking the above into account social worker have to involve Mrs. Sheerer in the process of decision making and intervention such as defining needs, decide how best to help, implementing, agreeing and evaluating. Empowerment is not simply a matter of facilitating or enabling. It also involves taking account of the disadvantage and oppression that are so characteristic of the service user day to day experiences. (Thompson, 2008) Work in anti-discriminatory way means to see Mrs. Sheerer within her wide social c ontext include environmental, societal and cultural factors such as race, gender, ethnicity, age, sexual orientation, disability and so on. The last section of the essay assesses social policy that inform legislative context of this case. It is seems to be clear that social worker needs to work in integration with other professionals within all aspects of assessment and intervention process. The legislation defines responsibilities in social work but social policies outline a plan of action, a set of rules that guide practice. The first significant policy in terms of promoting partnership working across health, housing and social care is Joint Future 2000. This is a unique partnership between the Scottish Executive, the Convention of Scottish Local Authorities (CoSLA) and NHS Scotland that focus on to improve joint working through financing join services, management and resources. A key component of Joint Future has been development of Single Shared Assessment (SSA) that aims to shorten and improve flow of information between professionals and agencies, avoid duplication, provide faster access to support with less bureaucracy. (Age Scotland, 2012) The policy Changing Lives 2006 has concerned on anti-discrimination, to do not look at service user in the context of vulnerability but to focus on strength and building true relationship. The aim set out through report were promoting participation; taking a whole-person approach; understanding each individual in the context of family and community. (Scottish Government; 2006) The another policy that seems to be important in relation to scenario, with the assumption of that Mrs Sheerer is an older person because the policy aims mainly to older people, is All our Future. It supports older people to stay at home as long as possible by providing free personal care, telecare development programme, care and repair, travel scheme; free bus travel etc.. (Scottish Executive; 2007) It is noteworthy that Mrs. Sheerer may be entitled to free personal care that was introduced by the Sutherland report and statutory implemented through the CCH(S)A2002. (Guthrie; 2011) In Scotland every person over 60 years is entitled to free personal care in other cases it will depend on needs, priority and categories of risk. The policy Reshaping Care for Older People (SCSWIS; 2011) focuses on the 3Rs rehabilitation, re-ablement and recovery to optimise the independence of people at home. The reablement is a new service, initially aims at people coming out of hospital. In Glasgow it i s a partnership between Social Work Services, Cordia, NHS Greater Glasgow and Clyde. If Mrs. Sheerer lives in the area, she will be provided with services up to six weeks, the reablement aims to build confidence by helping to regain the skills to do what Mrs. Sheerer can and want to do for herself at home.(Glasgow City Council: 2011) Recent consultation on integration agenda sets out proposal to inform and modify the way that the NHS and Local Authorities collaborate, and work in partnership with the third and independent sectors. This includes integrated budget and joint accountability. The proposal extends the services provision to all adults and not only older people, so the speculations regarding the age of Mrs. Sheerer would not be needed. The Integration of Adult Health and Social Care Bill plans to create Health and Social Care Partnerships, which will replace Community Health Partnerships and will be the joint and equal responsibility of Health Boards and Local Authorities. (Scottish Government; 2012) Ineffective partnership between health and social services is a real dilemma of contemporary social work practice. On the one hand, the problem is finance and the eternal question; who are going to pay for services? On the other, the issue of finding appropriate resources that will meet the needs of Mrs. She erer, both processes are time consuming. Consequently, Mrs. Sheerer can be detained in hospital longer that necessary that can affect her emotional and physical condition, which usually will deteriorate. Other issues are; blocked bed and retained the flow of a new patient. One strongly believe that new integration agenda of health and social care such as one budget and consolidated partnership will make a difference in new social services. The new social policies and legislation present a wide range of possible options and choices such as; personalised services and self-directed support. It this week government has been discussing the Social Care (Self-directed Support) (Scotland) Bill (SDS Bill) that has been passed stage three on 28th of November 2012. (Scottish Parliament, 2012) What that means for social work today is a shift from service led to outcome led provision, The Talking Points: Personal Outcomes Approach promoted by the Joint Improvement Team will change the process of assessment of needs that now will be more focus on targets. Based on SDS Bill social worker will have a duty to offer; direct payment to Mrs. Sheerer in order that she will arrange her support; can make arrangement for services that have been chosen by Mrs. Sheerer or can select appropriate support and make arrangement. (IRISS; 2012) One could seriously question if Mrs. Sheerer will have skills and knowledge to manage these variety of options such as; possibility to employ own carers or buy own services, if she have not done before. It seems to be clear that the role of social worker will have change form procedural care management towards support and brokerage. To sum up, contemporary social work practice drifting away from paternalism to seeing service users as experts of own life an illustration of this is work in partnerships, service user involvement or SDS. There is no doubt that relationship between social worker and Mrs. Sheer is a key in the process of intervention. It is significant to talk to and listen to service user. The more time spend, the more social worker will understand Mrs. Sheerer within wider social context. One must remember that when intervening in someones life taking no action is an action, otherwise the option of minimal intervention or less restrictive option must be put in place.

The Evil Iago of Shakespeares Othello Essay -- GCSE English Literatur

"How shall I murder him, Iago?" This one line, spoken by Othello, in Shakespeare's play of the same name speaks volumes of the evil and deceitful nature of the character being spoken to, Iago. The ability to turn a noble, self controlled, respected man such as Othello into a raving, murderous lunatic can only be had by an evil man such as Iago. Iago is conniving, vengeful, vain, ruinous, dishonest, egotistical and paranoid. This makes him one of the most evil men in all of literature. The first of many examples of Iago's villainy occurs in scene one of act one. His vain ego has been hurt. Othello has chosen a "bookish theoric" to be his lieutenant instead of Iago. Iago has this to say of Othello's choice: Forsooth, a great arithmetician, One Michael Cassio, a Florentine, A fellow almost dammed in a fair wife, That never set a squadron in the field Nor the division of a battle knows More than a spinster--unless the bookish theoric, Wherein the togaed consuls can propose As masterly as he. Mere prattle without practice Is all his soldiership. But he, sir, had th' election; And I, of whom his eyes had seen the proof At Rhodes, at Cyprus, and on other grounds Christianed and heathen, must be beleed and calmed By debitor and creditor. This countercaster, He, in good time, must his lieutenant be, And I--God bless the mark!--his Moorship's ancient. This position is one Iago expected, not only because of his seniority in battle, but also because of his seniority with Othello himself. Iago clearly shows his vengefulness when he tells Roderigo: â€Å"Call up her father.Rouse him, make after him, poison his delight...†&n... ...bolical plan. He has traded "wife for wife" as Othello has smothered, albeit regretfully, Desdemona. When discovered by Emilia, Othello confesses, saying it was Iago that persuaded him to murder her. Emilia tells Othello too late of the lies told by her husband and she dies at the hands of Iago for her confession. Iago's lies have come to a crescendo and Othello realizes he has been deceived. Othello then commits suicide and we find, in this case, in order for love to conquer all, evil must triumph. As is the case oftentimes in real life, there is no happy ending. Iago is, for the literary world, evil incarnate. He lies and deceives with half-truths, to achieve his revenge, causing distrust and ultimately murder and suicide. This makes Iago one of the most evil, but most memorable characters, if not in all of literature, at least in all of Shakespeare.

Business Intelligence

Business Intelligence (BI) is a set of theories, methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information for business purposes. BI can handle large amounts of information to help identify and develop new opportunities. (https://enterprisetechnologyconsultant.wordpress.com/2013/02/07/what-is-business-intelligence-bi/) Today, Business Intelligence is one of the most important issues in business firms such as business analysis because business intelligence plays an active role in companies' decision making processes. Every day, in companies, from the smallest unit to the largest one, numerous decisions are made in each department. The fastest way to make these decisions is to increase the size of the company from day to day. In other words, most companies use Business Intelligence to access and reach the information necessary to increase their profits further and succeed in their strategies, to store that information, and to store and analyze the stored information.In the past years, companies have been decided on the data obtained by data mining, but technology is getting more and more day by day and the data that we have are continuing to increase. Social media is one of the biggest share of data increase and emerging technology. Every day, every second through channels in social media, people produce and share countless content, such as videos, pictures, music and short stories. ‘We are Social' is a digital report about Internet use in the world for 2017 as it is every year. According to this report, in 2007, 3,773 billion people are using the internet all over the world. ( https://wearesocial.com/special-reports/digital-in-2017-global-overview) According to the research done, the worldwide data is increased by 50% every 3 years. Companies are having difficulty in preparing reports, processing and analyzing using raw data in such large data collection. In a fast-developing world, companies are demanding faster and more accurate decisions in a competitive environment, and to be able to adapt to change. Therefore, in order for the raw data to be useful information, there was a need for a method to adapt to new technologies and developments, with the exception of old methods, so that Business Intelligence emerged.With the increasing popularity of business intelligence, many professions have formed such as process analysis, process design, business management and data mining. These professions have differences according to the sectors, so the business intelligence system — must be prepared in a comprehensive and good way. In order to be able to prepare and apply in a good way;It is easy and fast to adapt according to the needs and each sector.It serves all departments in companies.Must have appropriate data models.Users should be able to report on their request at the appropriate time.Business Intelligence ApplicationsBusiness intelligence applications include business analytics, reporting, querying, decision support systems, forecasting and olap. In a competitive environment, each sector adds value and gives advantages to the company.Independent research firm Gartner publishes a list of market assessments each year in order to answer the most common business intelligence application by making assessments based on various criteria in the field of business intelligence and divides the list into four main segments. According to this, the most common and market leader is business intelligence applications; According to Gartner, leading business intelligence platform providers include: IBM, Oracle, SAP, SAS, Microstrategy, QlikTech, Information Builders. (http://tr.intellium.com.tr/kurumsal-performans-yonetimi/is-zekasi-nedir-ne-ise-yarar-en-yaygin-is-zekasi-uygulamalari-nelerdir/)For business intelligence applications; Need is determined Analyze: First, the decision-making styles of the companies are analyzed. The information that allows them to make quick decisions should pay attention. Also, how to present the information, such as a definable table or report.Technical solutions and architectural designs are madData warehouse is designed and data is managedAnalyzes are made on the data and the necessary reports are takenIt builds infrastructure and performs studies for large data.Useful InfoConversion ProcessDataData is raw data that can be quantified, classified and counted with the most general definition. In order for the information to be transformed into information, it is first collected and classified from media such as social media and newspapers. Once classified, the edited and processed data is transformed into useful information. For example, a list is created based on the employees' surnames and is stored for later use.InformationTransaction processing creates information. When information occurs, unnecessary information is set up. As a result of this arrangement unnecessary information is being taken, companies' decision making processes progress more quickly. At the same time information is the answer to questions such as who, where, when, how, what, how many. Information has a much richer content. Besides, there are processes such as formatting and editing in the information, while the data has a scattered structure. For example, a table can be created that analyzes the list sorted by employees' surnames and includes only the number of employees, genders, or ages. At this point, the average age of the employees of the company will be revealed, and here we will turn it into information.KnowledgeInformation wisely transformed with analysis, experimentation and interpretation. The concept of information is a more complex concept than data and informationKnowledge is information that is more specific, specialized, and interpreted than the information that comes from personal knowledge and experience with resources from information accumulation. (135) Knowledge must have a targeted, detailed and easily understandable format. How to answer the question. As a result, if it is desired that the information is useful, it must be communicated to the right person in the right place at the right time. If information is desired to be useful, that information must be related to the desired subject, correct, timely, incomplete, and accessible.WisdomWisdom is to act according to information and needs. Data, information and information are the results we have achieved at the end of the completed process. These results can be decided by making logical evaluations. It is the stage of discovering wisdom. Business Intelligence A Seminar Report on BUSINESS INTELLIGENCE Prepared by: Guided By: Arpan Solanki Prof. Yagnik A. Rathod 100410107063 Assistant professor TY C. E SVIT-VASAD Certificate Date: /11/12 This is to certify that Mr.Arpan Solanki ID No: 10- CEG-66En No. 100410107063 of programme Computer Engineering [Third Year,5th Semester] has satisfactorily completed his term work in course Seminar [150705] for the term ending in November,2012. Staff in-charge: Head of Department: Mr Yagnik A. Rathod Mrs Bijal Talati Asst. Professor HOD Computer EngineeringComputer Engineering C. E. DepartmentC. E. Department SARDAR VALLABHBHAI PATEL INSTITUTE OF TECHNOLOGY VASAD-388306, GUJARAT–INDIA ACKNOWLEDGEMENTEvery work owes its success to many people. Likewise, the successful completion of our Project Report could not have been possible without the co-ordination and support of our college SVIT. I am thankful to Mrs Bijal Talati (HOD of CE department) for his constant inspiration and valuable guidance which helped us to complete the Project satisfactorily. His inspirational remarks from time to time enabled us to complete the report in stipulated time period. He provides us needed help and facilities for carrying out test for our program.I am thankful to Mr Yagnik Rathod for constantly inspiring us and providing us required details and help on regular intervals, which helped us to reach our goal on time. I am also thankful to the whole Computer Department for their unbounded cooperation and support. ABSTRACT Business intelligence (BI) refers to computer-based techniques used in spotting, digging-out, and analyzing business data, such as sales revenue by products and/or departments, or by associated costs and incomes.BI technologies provide historical, current, and predictive views of business operations. Common functions of business intelligence technologies are reporting, online analytical processing, analytics, data mining, business performance management, benchmarking, text mining, and predictive analytics. Business intelligence aims to support better business decision-making. Thus a BI system can be called a decision support system (DSS).Though the term business intelligence is sometimes used as a synonym for competitive intelligence, because they both support decision making, BI uses technologies, processes, and applications to analyze mostly internal, structured data and business processes while competitive intelligence gathers, analyzes and disseminates information with a topical focus on company competitors. INDEX CONTENTS PAGE NO. 1.Defination†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 1 2. History†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 2 3. Business Intelligence and Data Warehousing†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 3 4. Business Intelligence Tools†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 4 Fig 4. Architecture Of BI†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 5. Success Factor Of Implemention†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 5. 1 Business Sponsership†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 6 5. 2 Business Needs†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 7 5. 3 Amount and Quality Of Availabel Data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7 6. User Aspect†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 7. Market Place†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 11 7. 1 Industry-Specific†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 11 8. Semi-structured or Unstructured data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 8. 1 Semi-structured vs Unstructured data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 12 8. 2 Problems With Semi-structured or Unstructured data†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 13 8. The Use Of Matadata†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 14 9. Uses and Examples BI†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã ¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 9. 1 Which Type Of Company Use It?†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 9. 2 Examples Of BI†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 15 10. Benifits and Disadvantages†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 16 10. Benifits†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢ € ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 16 10. 2 Disadvantages†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 16 11. Future†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 17 12. Conclusion †¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 19 References†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 0 1. DEFINATION Business intelligence (BI) is the ability of an organization to collect, maintain, and organize knowledge. This produces large amounts of information that can help develop new opportunities. Identifying these opportunities, and implementing an effective strategy, can provide a competitive market advantage and long-term stability. [ The goal of modern business intelligence deployments is to support better business decision-making. Thus a BI system can be called decesion support system(DSS).Though the term business intelligence is sometimes a synonym for competative intelegence(because they both support decision making), BI uses technologies, processes, and applications to analyze mostly internal, structured data and business processes while competitive intelligence gathers, analyzes and disseminates information with a topical focus on company competitors. If understood broadly, business intelligence can include the s ubset of competitive intelligence. BI is broad category of applications, which include the activities of †¢ decision support systems query and reporting †¢ online analytical processing (OLAP) †¢ statistical analysis, forecasting, and data mining. 2. HISTORY In a 1958 article, IBM researcher Hans peter luhn used the term business intelligence. He defined intelligence as: â€Å"the ability to apprehend the interrelationships of presented facts in such a way as to guide action towards a desired goal. † Business intelligence as it is understood today is said to have evolved from the decision support systems that began in the 1960s and developed throughout the mid-1980s.DSS originated in the computer-aided models created to assist with decesion making and planning. From DSS, data warehouses, Executive information system, OLAP and business intelligence came into focus beginning in the late 80s. In 1989, Howard Dresner proposed â€Å"business intelligence† as a n umbrella term to describe â€Å"concepts and methods to improve business decision making by using fact-based support systems. † It was not until the late 1990s that this usage was widespread. 3. BUSINESS INTELLIGENCE AND DATA WAREHOUSING Often BI applications use data gathered from a data ware house or data mart.However, not all data warehouses are used for business intelligence, nor do all business intelligence applications require a data warehouse. To distinguish between the concepts of business intelligence and data warehouses, Research often defines business intelligence in one of two ways: Using a broad defination: â€Å"Business Intelligence is a set of methodologies, processes, architectures, and technologies that transform raw data into meaningful and useful information used to enable more effective strategic, tactical, and operational insights and decision-making. When using this definition, business intelligence also includes technologies such as data integration , data quality, data warehousing, master data management, text and content analytics, and many others that the market sometimes lumps into the information management segment. Therefore, Forrester refers to data preparation and data usage as two separate, but closely linked segments of the business intelligence architectural stack. Forrester defines the latter, narrower business intelligence market as, â€Å"†¦ referring to just the top layers of the BI architectural stack such as reporting, analytics and dashbord. 4. BUSINESS INTELLIGENCE TOOLS Operational Data Source: Business Intelligence system collects data from various sources including operation database, ERP, legacy apps, external database and etc. ETL tools (Extract, Transform, Load) are used to pull data from source database, transform the data so that it is compatible with the data warehouse and then load it into data warehouse. A Data Warehouse is a â€Å"Subject-Oriented, Integrated, Time-Variant, Nonvolatile coll ection of data in support of decision making†.Data Warehouses tend to have these distinguishing features: (1) Use a subject oriented dimensional data model; (2) Contain publishable data from potentially multiple sources and; (3) Contain integrated reporting tools. A data mart is a repository of data gathered from operational data and other sources that is designed to serve a particular community of knowledge workers. The data may derive from an enterprise-wide database or data warehouse or be more specialized. A data mart is a repository of data gathered from operational data and other sources that is designed to serve a particular community of knowledge workers.The data may derive from an enterprise-wide database or data warehouse or be more specialized. Literally, On-Line Analytical Processing. Designates a category of applications and technologies that allow the collection, storage, manipulation and reproduction of multidimensional data, with the goal of analysis. * A pivot table is a great reporting tool that allows for â€Å"slicing and dicing† data. * REPORT: It gives brief report about output Business Intelligence ETL tools Data Warehouse Marketing Data Mart Finance Data Mart Distribution Data Mart BI OLAP ReportsPivot Table Data gethered FIG 4. ARCHITECTURE OF BI 5. SUCCESS FACTOR OF IMPLEMENTATION Before implementing a BI solution, it is worth taking different factors into consideration before proceeding. According to Kimball et al. , these are the three critical areas that you need to assess within your organization before getting ready to do a BI project: 1. The level of commitment and sponsorship of the project from senior management 2. The level of business need for creating a BI implementation 3. The amount and quality of business data available . 1: BUSINESS SPONSERSHIP The commitment and sponsorship of senior management is according to Kimball et al. , the most important criteria for assessment. This is because having strong manage ment backing helps overcome shortcomings elsewhere in the project. However, as Kimball et al. state: â€Å"even the most elegantly designed DW/BI system cannot overcome a lack of business [management] sponsorship†. It is important that management personnel who participate in the project have a vision and an idea of the benefits and drawbacks of implementing a BI system.The best business sponsor should have organizational clout and should be well connected within the organization. It is ideal that the business sponsor is demanding but also able to be realistic and supportive if the implementation runs into delays or drawbacks. The management sponsor also needs to be able to assume accountability and to take responsibility for failures and setbacks on the project. Support from multiple members of the management ensures the project does not fail if one person leaves the steering group.However, having many managers work together on the project can also mean that there are several different interests that attempt to pull the project in different directions, such as if different departments want to put more emphasis on their usage. This issue can be countered by an early and specific analysis of the business areas that benefit the most from the implementation. All stakeholders in project should participate in this analysis in order for them to feel ownership of the project and to find common ground.Another management problem that should be encountered before start of implementation is if the business sponsor is overly aggressive. If the management individual gets carried away by the possibilities of using BI and starts wanting the DW or BI implementation to include several different sets of data that were not included in the original planning phase. However, since extra implementations of extra data may add many months to the original plan, it's wise to make sure the person from management is aware of his actions. 5. 2: BUSINESS NEEDSBecause of the close rela tionship with senior management, another critical thing that must be assessed before the project begins is whether or not there is a business need and whether there is a clear business benefit by doing the implementation. [15] The needs and benefits of the implementation are sometimes driven by competition and the need to gain an advantage in the market. Another reason for a business-driven approach to implementation of BI is the acquisition of other organizations that enlarge the original organization it can sometimes be beneficial to implement DW or BI in order to create more oversight.Companies that implement BI are often large, multinational organizations with diverse subsidiaries. A well-designed BI solution provides a consolidated view of key business data not available anywhere else in the organization, giving management visibility and control over measures that otherwise would not exist. 5. 3: AMOUNT AND QUALITY OF AVAILABLE DATA Without good data, it does not matter how goo d the management sponsorship or business-driven motivation is. Without proper data, or with too little quality data, any BI implementation fails. Before implementation it is a ood idea to do data profiling. This analysis identifies the â€Å"content, consistency and structure †of the data. This should be done as early as possible in the process and if the analysis shows that data is lacking, put the project on the shelf temporarily while the IT department figures out how to properly collect data. When planning for business data and business intelligence requirements, it is always advisable to consider specific scenarios that apply to a particular organization, and then select the business intelligence features best suited for the scenario.Often, scenarios revolve around distinct business processes, each built on one or more data sources. These sources are used by features that present that data as information to knowledge workers, who subsequently act on that information. The business needs of the organization for each business process adopted correspond to the essential steps of business intelligence. These essential steps of business intelligence includes but not limited to: 1. Go through business data sources in order to collect needed data 2.Convert business data to information and present appropriately 3. Query and analyze data 4. Act on those data collected 6. USER ASPECT Some considerations must be made in order to successfully integrate the usage of business intelligence systems in a company. Ultimately the BI system must be accepted and utilized by the users in order for it to add value to the organization. If the usability of the system is poor, the users may become frustrated and spend a considerable amount of time figuring out how to use the system or may not be able to really use the system.If the system does not add value to the users? mission, they simply don't use it. To increase user acceptance of a BI system, it can be advisable to con sult business users at an early stage of the DW/BI lifecycle, for example at the requirements gathering phase. This can provide an insight into the business process and what the users need from the BI system. There are several methods for gathering this information, such as questionnaires and interview sessions. When gathering the requirements from the business users, the localIT department should also be consulted in order to determine to which degree it is possible to fulfill the business's needs based on the available data. Taking on a user-centered approach throughout the design and development stage may further increase the chance of rapid user adoption of the BI system. Besides focusing on the user experience offered by the BI applications, it may also possibly motivate the users to utilize the system by adding an element of competition. Kimball suggests implementing a function on the business intellegence website where reports on system usage can be found.By doing so, manager s can see how well their departments are doing and compare themselves to others and this may spur them to encourage their staff to utilize the BI system even more. In a 2007 article, H. J. Watson gives an example of how the competitive element can act as an incentive. ] Watson describes how a large call centre implemented performance dashboards for all call agents, with monthly incentive bonuses tied to performance metrics. Also, agents could compare their performance to other team members. The implementation of this type of performance measurement and competition significantly improved agent performance.BI chances of success can be improved by involving senior management to help make BI a part of the organizational culture, and by providing the users with necessary tools, training, and support. Training encourages more people to use the BI application. Providing user support is necessary to maintain the BI system and resolve user problems. User support can be incorporated in many w ays, for example by creating a website. The website should contain great content and tools for finding the necessary information. Furthermore, helpdesk support can be used. The help desk can be manned by power users or the DW/BI project team. . MARKET PLACE There are a number of business intelligence vendors, often categorized into the remaining independent â€Å"pure-play† vendors and consolidated â€Å"megavendors† that have entered the market through a recent trend of acquisitions in the BI industry. Some companies adopting BI software decide to pick and choose from different product offerings (best-of-breed) rather than purchase one comprehensive integrated solution (full-service). 7. 1:INDUSTRY-SPECIFIC Specific considerations for business intelligence systems have to be taken in some sectors such as government, banking, hospitality, hotel chain.The information collected by banking institutions and analyzed with BI software must be protected from some groups or in dividuals, while being fully available to other groups or individuals. Therefore BI solutions must be sensitive to those needs and be flexible enough to adapt to new regulations and changes to existing law. 8. SEMI-STRUCTURED OR UNSTRUCTURED DATA Businesses create a huge amount of valuable information in the form of e-mails, memos, notes from call-centers, news, user groups, chats, reports, web-pages, presentations, image-files, video-files, and marketing material and news.According to Merrill Lynch, more than 85% of all business information exists in these forms. These information types are called either semi-structured or unstructured data. However, organizations often only use these documents once. The management of semi-structured data is recognized as a major unsolved problem in the information technology industry. According to projections from Gartner (2003), white collar workers spend anywhere from 30 to 40 percent of their time searching, finding and assessing unstructured d ata.BI uses both structured and unstructured data, but the former is easy to search, and the latter contains a large quantity of the information needed for analysis and decision making. Because of the difficulty of properly searching, finding and assessing unstructured or semi-structured data, organizations may not draw upon these vast reservoirs of information, which could influence a particular decision, task or project. This can ultimately lead to poorly informed decision making.Therefore, when designing a business intelligence/DW-solution, the specific problems associated with semi-structured and unstructured data must be accommodated for as well as those for the structured data 8. 1: SEMI-STRUCTURED VS UNSTRUCTURED DATA Unstructured and semi-structured data have different meanings depending on their context. In the context of relational database systems, unstructured data cannot be stored in predictably ordered colums and rows. One type of unstructured data is typically stored in a BLOB(binary large object), a catch-all data type available in most relation database management systems.Unstructured data may also refer to irregularly or randomly repeated column patterns that vary from row to row within each file or document. Many of these data types, however, like e-mails, word processing text files, PPTs, image-files, and video-files conform to a standard that offers the possibility of metadata. Metadata can include information such as author and time of creation, and this can be stored in a relational database. Therefore it may be more accurate to talk about this as semi-structured documents or data, but no specific consensus seems to have been reached.Unstructured data can also simply be the knowledge that business users have about future business trends. Business forecasting naturally aligns with the BI system because business users think of their business in aggregate terms. Capturing the business knowledge that may only exist in the minds of business u sers provides some of the most important data points for a complete BI solution. 8. 2: PROBLEMS WITH SEMI-STRUCTURED OR UNSTRUCTURED DATA There are several challenges to developing BI with semi-structured data. According to Inmon ; Nesavich, some of those are: 1.Physically accessing unstructured textual data – unstructured data is stored in a huge variety of formats. 2. Terminology– Among researchers and analysts, there is a need to develop a standardized terminology. 3. Volume of data – As stated earlier, up to 85% of all data exists as semi-structured data. Couple that with the need for word-to-word and semantic analysis. 4. Searchability of unstructured textual data – A simple search on some data, e. g. apple, results in links where there is a reference to that precise search term. (Inmon ; Nesavich, 2008)[25] gives an example: â€Å"a search is made on the term felony.In a simple search, the term felony is used, and everywhere there is a reference to felony, a hit to an unstructured document is made. But a simple search is crude. It does not find references to crime, arson, murder, embezzlement, vehicular homicide, and such, even though these crimes are types of felonies. † 8. 3: THE USE OF MATADATA To solve problems with searchability and assessment of data, it is necessary to know something about the content. This can be done by adding context through the use of metedataMany systems already capture some metadata (e. g. filename, author, size, etc. , but more useful would be metadata about the actual content – e. g. summaries, topics, people or companies mentioned. Two technologies designed for generating metadata about content are automatic catagorision and information extraction. 9. USES AND EXAMPLES OF BI 9. 1 WHICH TYPE OF COMPANY USE IT? * Hotel/restaurant chain. They use for prediction of menu,from that they know that which dishes customer wants regularly or ocasanaly,they know that which restaurant not work ing properly and which in lost so they will close that and they know that which restaurant in profit so they expand it. Food chain/Retail stores They use BI tool for better market place. they use it for better supply chain management and efficient transportation and warehousing. By this tool authority knows about stocks in warehouse, which product have good response at which shop so provide a better stock their. they know about various product stock by just clicking away not to check for it. Wall mart, Relience fresh use business intelligence. For better profit and selling. 9. 2 EXAMPLES OF BI : 1 . Microsoft business intelligence 2. pantaho 3. oracle business intelligence 10.BENIFITS AND DISADVANTAGES 10. 1 BENIFITS 1. Continuous improvement of design making capabilities used to increase revenue ; reduce cost 2. Better tools for knowledge worker 3. Leverage the amount of captured transactions ; operation data 4. Multidimensional analysis 5. Ad-hoc status reporting ; what-if scenari os 6. Intuitive user interface 7. Customer behavior 8. Sales force analysis 9. Market ; customer penetration 10. Product ; service life cycle analysis 11. Budgeting ; planning 12. Business performance 13. Customer click stream information 4. Integration of traditional business ; e-business 15. HR performance evaluation 16. Compression analysis 17. Workforce planning ; optimization 10. 2 DISADVANTAGES : 1. Cost 2. Pilling of historical data 3. Complexity 4. Limited use 11. FUTURE A 2009 Gartner paper predicted these developments in the business intelligence market: * Because of lack of information, processes, and tools, through 2012, more than 35 percent of the top 5,000 global companies regularly fail to make insightful decisions about significant changes in their business and markets. By 2012, business units will control at least 40 percent of the total budget for business intelligence. * By 2012, one-third of analytic applications applied to business processes will be delivered th rough coarse graind application mashups. A 2009 Information Management special report predicted the top BI trends: â€Å"cloud computing, social networking, data visulization, mobili BI, predictive analitic, cloud compiting and multitouch. † Other business intelligence trends include the following:

Science Boon and Bane

There are no extents to define science. Science is every where around us. Some people say it is a boon and some say that it is a bane. According to me it is a boon as every thing have both cons and pros, but the decision is made by observing which side is better. Some who would disagree with me and would believe that science is a bane. Everyone have his/her different opinion. But, friend! science is the discovery, it is the mixture of creativity of human's mind with his/her intelligence. You would say that earlier when all the comforts were not available, everything was just perfect as science was not there. But the stone weapons, invention of fire, cave, animal clothing, everything was discovery, creation, creativity, intelligence in short science. There was no human era in which science was not present as without science the human would be even worse than the new born baby who is totally confused and does not know where he is, and what to do, but he at least know that he have to cry, but without science, humans would not be even in that state. So friends, no to science and technology does not only means that there will no electricity, TV , ac, fridge, taps, computers, internet, transport, etc but it means even more, it means that human would be nothing less than being a living corpse. I agree that it can be harmful if in evil hands, but is it the fault of creativity, intelligence, no it is the fault evil mind. They can use anything to facilitate their plans and if this is the case, then according to it, if someone is stabbed, then the knife through which the murderer had killed the victim should be punished and is to be blamed and not the murderer.

Free Essays on The Language Of Music

A painter hangs his or her finished pictures on a wall, and everyone can see it. A composer writes a work, but no one can hear it until it is performed. Professional singers and players have great responsibilities, for the composer is utterly dependent on them. A student of music needs as long and as arduous a training to become a performer as a medical student needs to become a doctor. Most training is concerned with technique, for musicians have to have the muscular proficiency of an athlete or a ballet dancer. Singers practice breathing every day, as their vocal chords would be inadequate without controlled muscular support. String players practice moving the fingers of the left hand up and down, while drawing the bow to and fro with the right arm- two entirely different movements. Singers and instruments have to be able to get every note perfectly in tune. Pianists are spared this particular anxiety, for the notes are already there, waiting for them, and it is the piano tuner’s responsibility to tune the instrument for them. But they have their own difficulties; the hammers that hit the string have to be coaxed not to sound like percussion, and each overlapping tone has to sound clear. This problem of getting clear texture is one that confronts student conductors: they have to learn to know every note of the music and how it should sound, and they have to aim at controlling these sound with fanatical but selfless authority. Technique is of no use unless it is combined with musical knowledge and understanding. Great artists are those who are so thoroughly at home in the language of music that they can enjoy performing works written in any century.... Free Essays on The Language Of Music Free Essays on The Language Of Music A painter hangs his or her finished pictures on a wall, and everyone can see it. A composer writes a work, but no one can hear it until it is performed. Professional singers and players have great responsibilities, for the composer is utterly dependent on them. A student of music needs as long and as arduous a training to become a performer as a medical student needs to become a doctor. Most training is concerned with technique, for musicians have to have the muscular proficiency of an athlete or a ballet dancer. Singers practice breathing every day, as their vocal chords would be inadequate without controlled muscular support. String players practice moving the fingers of the left hand up and down, while drawing the bow to and fro with the right arm- two entirely different movements. Singers and instruments have to be able to get every note perfectly in tune. Pianists are spared this particular anxiety, for the notes are already there, waiting for them, and it is the piano tuner’s responsibility to tune the instrument for them. But they have their own difficulties; the hammers that hit the string have to be coaxed not to sound like percussion, and each overlapping tone has to sound clear. This problem of getting clear texture is one that confronts student conductors: they have to learn to know every note of the music and how it should sound, and they have to aim at controlling these sound with fanatical but selfless authority. Technique is of no use unless it is combined with musical knowledge and understanding. Great artists are those who are so thoroughly at home in the language of music that they can enjoy performing works written in any century....

August 2007 Most Popular Posts

August 2007 Most Popular Posts August 2007 Most Popular Posts August 2007 Most Popular Posts By Sharon Write First, Edit Later: Well, it is important to write correctly. It makes your communication clearer, and your reputation brighter. But it’s usually better to say what you mean poorly than to say nothing. Passive vs. Active Voice: English teachers like myself love to warn new writers against the evils of passive voice. Here at Daily Writing Tips, Michael has written about passive writing, and I recently wrote about dummy subjects, but it looks like there’s still some confusion about passive voice and its use. â€Å"Could Care Less† versus â€Å"Couldn’t Care Less†: The Oxford dictionary already recognizes â€Å"could care less† as an American colloquialism. Many people, however, regard it as incorrect since it makes no logical sense (if you â€Å"could care less† it means that you care at least a bit). What do you think about it? Have your say in our Poll! Five Spelling Rules for â€Å"Silent Final E†: In an earlier stage of the language, many of these final e’s were pronounced. Now, however, unless the word is a foreign borrowing, the final e is silent. Needed: New Singular Possessive Adjective Combining â€Å"his† and â€Å"her†: I told him that the answer was c) his, but, to my astonishment, the answer key gave b) his or her as the correct answer. That’s when I discovered that I was behind the times when it came to the concept of oppressive gendered language. Punctuation Errors: Quotation Marks for Emphasis: Last month, Daniel covered some of the basic rules for using quotation marks. I’d like to point out one of the most common misuses of this piece of punctuation: the quotation mark for emphasis. Misspelled Numbers, Months, and Days: Yes, these are elementary spelling words, but cruise the web and you will see them misspelled all over the place. The Truth About â€Å"It’s†: As well as I know the rule, as many times as I have corrected the error in the manuscripts of others, the occasional it’s for its creeps into my own writing and must be caught in the final revision. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the General category, check our popular posts, or choose a related post below:Regarding Re:Email EtiquetteArtist vs. Artisan

1984 Essays (1037 words) - Nineteen Eighty-Four, Ingsoc, Newspeak

1984 1. Biography George Orwell is the pen name of Eric Arthur Blair, a British writer with political conscience. He was born in India but educated in England at Eton College. He served the Indian Imperial Police in Burma from 1922 to 1927. In sick health, he returned to Europe to live in poverty as a struggling writer. Orwell joined the Republican forces in the Spanish civil war, and wrote a chilling account of this experience. He went on to write many books, mostly autobiographical, and achieved successes as a brilliant writer. 2. Synopsis The novel takes place in a theoretical and fictional dystopian totalitarian society. The story begins in London on April 4, 1984 after an atomic world war divides the world into three states. London is the capital of Oceania which is run by INGSOC(English Socialism). The controllers are called "The Party." The Party is divided into two sections, The Inner Party, and The Outer Party which are the "Rich" and the "middle-class." There is a third group of people called "The Proles," or "The Proletariat" which are the poor, and considered to be animals by the party. The main leader of this government is Big Brother. The novel is told in third person and partly first person, and is also divided into three parts. In the first part the main character and his conflicts with the world he lives in are revealed. Winston Smith is a bureaucrat who works for the government by altering history at the Ministry of Truth. He begins to ponder the reason things are so bad and commits a terrible crime. In the second part, he falls in love with Julia, and is taken in by a man named O'Brien, a member of the anti-party society called the Brotherhood. O'Brien turns out to be a true member of The Inner Party. Winston and Julia are captured and hauled off to the Ministry of Love (Minilove in Newspeak). Here, during the final part of the story, Winston is incarcerated and rehabilitated by The Party. O'Brien constantly tells Winston that Winston is crazy, and that he is trying to help him. During these sessions he reveals the true purposes of INGSOC. The party's goals can be summed up in their mottoes. "WAR IS PEACE, FREEDOM IS SLAVERY, and IGNORANCE IS STRENGTH(Orwell, 7)." 3. Theme Under the rule of INGSOC, members of The Party are engrossed in their work. It is essential that the government keeps its people happy in order to avoid rebellions and "thought crimes." Winston's greatest downfall springs from his only pleasure, his work. He found it easy to become lost in the intricacies of his duties guided only by the principles of INGSOC and his best estimate of what the Party wanted him to say. A typical task might include correcting an article in the Times, written entirely in Newspeak. In one instance he reviews an article which read: times 3.12.83 reporting bb dayorder doubleplusungood refs unpersons rewrite fullwise upsub antefiling(Dr. Tom Costa., 1). In Oldspeak (or standard English) this might be rendered: The reporting of Big Brother's Order for the Day in the Times of December 3rd 1983 is extremely unsatisfactory and makes references to nonexistent persons. Rewrite it in full and submit your draft to higher authority before filing(Dr. Tom Costa., 1). The ability of Winston to do this job can be accredited to the control of his government. Through the use of various techniques such as propaganda and the "Thought Police," Big Brother is able to not only brainwash his people, but also to reprogram them to love and serve him. 4. Structural Feature How does Orwell use distortion and irony to reveal the true motive of the IGNSOC government? By distorting the motive of a government into three elusively ironic statements, "WAR IS PEACE, FREEDOM IS SLAVERY, and IGNORANCE IS STRENGTH(Orwell, 7)." Orwell is able to convey the reality of IGNSOC's goals. "IGNORANCE IS STRENGTH" is the basic idea that ignorant people are content people. The Outer Party is kept ignorant because the truth is adjustable, and the Proles are kept content with ineffectual liberties such as love, sex, and families. "FREEDOM IS SLAVERY" breathes insecurity into the individualist. It implies that as an individual you will sink, as a

Definitions of heresy and the descriptions of the trial of Margery Essay

Definitions of heresy and the descriptions of the trial of Margery Kempe - Essay Example During the time during which Margery was practicing her belief, she was at odds with the common belief of the general public. Margery was a woman who in one way or another tried to spread her beliefs to others. This could be counted as preaching which was against the teachings of Paul for a woman to preach to the people. The definition of a heretic includes having deviant faith from the commonly accepted scriptures which Margery was guilty of. She wore all white and claimed to have visions of Christ and Mary that seemed unreal from the scriptures. She could not have been the maid of Mary. Her beliefs were a risk as they would bring discourse should the people have started believing in her faith. It is for this reason that the Archbishop of York did not want her to be escorted by a younger man. He was willing to pay five shillings to an older man to escort her instead because his faith in the common scripture would already be established and tougher to sway (Clark 2007). The definition also includes that the error is ascertained when the individual believing in deviant faith refuses to renounce this faith. Margery refused to denounce her belief before the priest and before the Arch bishop. For this reason, many people were against her and wanted her burnt as they believed that she as committing heresy. It is proved from the definition that an aspect of her faith led her to commit heresy. Despite knowing the scriptures, she did not follow them to the letter which led her to be arrested in several accounts for instance in York. She had different ideologies bout the scriptures and what was expected of the human beings from Christ. The trips that Margery made were in the name of spreading her faith to others which was therefore an act of preaching. She was trying to get more people to share in her faith about the scriptures which was a crime in itself as she was a woman

Article Review and Critique Example | Topics and Well Written Essays - 750 words

Review and Critique - Article Example Prior to the presentation of the different skills of Franklin, Uldrich presented the different accomplishments in different fields and disciplines (Uldrich, 2005, p.31). According to the article, Benjamin Franklin is a businessman, a scientist, a politician, a diplomat and Founding Father of the American Society. As a businessman, he was able to build and establish the first printing and newspaper chain of businesses in the different American colonies at a young age. He was also the author of the first best seller Poor Richard’s Almanac (p.31). He was also a great civil servant and politician who improved a number of public services and policies. One of the unparalleled achievements that he has was being a politician who participated in the creation and implementation of the founding policies of the American society specifically during the time of the Revolution. ... The first leadership skill presented is the ‘importance of continuous education’ in the success of a person as exhibited in the life of Benjamin Franklin. Through the course of his life, he is continuously learning and exploring different fields. This is a characteristic of a good leader since a leader must be very aware of the different issues and knowledge which can affect the group and can help him in the decisions he needs to undertake in every step of the way towards achievement of his perceived goals. He is self thought leader who was able to explore the different fields important to thrive in the society which includes the political, diplomatic, social and economic aspects of the American and international society. Franklin was an ultimate example of a human being hungry for knowledge (p.32). The author made an important decision of highlighting the said characteristic of Franklin since education is an essential tool in a person’s success but it is not limi ted to formal education. The entrepreneurial skill of Benjamin Franklin was the next leadership skill discussed by Uldrich. Although the business is one of the most important fields where Franklin excelled in, it cannot be considered as the second most essential in all his skills. One explanation that can be perceived in the authors chronology in discussion is the time he undertook each quest. Education started since Franklin’s childhood and continued on through his different careers and his life. His prowess in business occurred as a young man. The author presented and proven Franklin’s leadership skills through the presentation of his achievements as a business man. In addition, entrepreneurial risk taking

Globalization Essay Example | Topics and Well Written Essays - 2000 words - 2

Globalization - Essay Example People belonging to a certain culture share the same language and other beliefs and their behaviour is shaped by culture. As such, I think it is important for people in different countries to know the impacts of globalisation on their culture. This subject is very important because it defines the identity of people and it distinguishes them from other groups. Therefore, there is need to preserve indigenous languages and culture for different communities in order to successfully fight the impacts of globalisation. The development of new information and communication such as the internet has contributed to the growth and development of aspects such as the economy. However, the same technology has also contributed to the erosion of other languages given that English is communicated to other marginalized communities and it is now being treated as the first language. This has caused problems to other languages given that they are slowly being eroded by other powerful languages. Language i s passed from generation to generation through the word of mouth and this communication strategy needs to be preserved if we are to preserve our indigenous languages which are being threatened by English in many societies. The erosion of English also entails the erosion of human knowledge as a result of marginalization of other smaller communities. This makes it difficult for such societies to preserve their knowledge which shapes their behaviour (Ostler, 2006). Language is therefore an important element in the fight against the effects of globalisation in different communities. In Haviland, there are two sections that address this issue of globalization as a result of expanding technology. In â€Å"Language and Communication† and â€Å"Global Changes and the Role of Anthropology,† language is seen as a precious resource that can be easily exploited by the dominant and powerful countries such as the English speaking nations as they are bent on imposing their language a s special over other languages (Haviland et al, 2009, p.162). As a result, the rise of globalisation has caused different reactions from other countries which have realised its threats especially to the survival of their own languages. In many countries, the people have realised the importance of their own language which is facing erosion by English which is now communicated to different countries. For instance, in France, there is a growing concern for preserving the French language and this has led the government to launch a campaign to promote the language such as le hamburger and e-mail (Haviland et al, 2009, p. 170). In the United States, the â€Å"English only† campaign amounts to preservation of their interests where many citizens â€Å"seek to shape or transform not only their towns but also†¦the entire country by electing politicians committed to forging a national culture based on what they see as American patriotism, English-only legislation, and traditional Christian values† (Haviland et al, 2009, p. 334).In other countries, language may be seen as the most important way to maintain a sense of national identity. In either event, Haviland’s examination of language in terms of socio-linguistics, which studies the relationship between language and society as well as ethno-linguistics, whi

Barbie Assignment Essay Example | Topics and Well Written Essays - 1000 words

Barbie Assignment - Essay Example One of the arguments against girls playing with Barbie dolls is that by â€Å"dramatizing stereotypical feminine roles during play, girls will internalize† (Kuther & Mcdonald 39) and later strive to personify such roles. Boys do not wish to be seen playing with dolls, hence Barbies’ impact on them is less. Thesis Statement: The purpose of this paper is to investigate Barbie dolls and their impact on oneself, as an essential area of gender and sexual studies. One’s Personal Perceptions of Barbie as a Child and Adolescent Though boys generally would not dream of playing with Barbies, most have experiences of some kind of destructive play with a Barbie belonging to their siblings or friends. As a child and while growing up, I had a fascination for the perfectly formed Barbie doll that my younger sister would dress in garments she stitched on her own. As a ten year old, she played imaginatively with her doll, and was proud to display it with her handiwork, of what sh e believed was high-fashion wear fit for the runways of Paris and Milan. Being her brother a couple of years older to her, I took immense pleasure in hiding her doll in inaccessilbe places, rolling it in mud, or coloring her hair with multi-colored inks, to horrify my kid sister. This would result in her crying and reporting to our parents, which would inevitably lead to some kind of punishment for me. However, her look of utter shock over my destructive work would give me immense satisfaction. The demolition was in a way related to the fact that the perfectly formed adult shape of Barbie made me uneasy. Hence I considered destructive measures to be a good way to display my disdain for all things feminine and attractive. This natural impulse that boys have is reiterated by Kuther and Mcdonald (p.46) who state that torture play with Barbies is commonly reported by boys. Another reason was my wish to teach my kid sister a lesson for having to baby sit her for short durations while I w ould have preferred to join my friends’ boisterous outdoor games. This destructive phase however, did not last long, and I stopped harassing her due to parental imposition. Girls in relation to their experiences with Barbie doll play are found to have long-lasting outcomes resulting from the unrealistically ideal body shape of the doll. It is widely argued that girls are severely constrained and even subjugated by the â€Å"rigid boundaries of normative femininity as well as the patriarchal and overly sexualized portrayals of females in Western cultures† (Ivashkevich 40). This is further rooted in the fact that the female body is checked, obsessed over, beautified and objectified through the media and other cultural products and discourses. In rebellion, girls are also stated to innovatively and imaginatively transform existing cultural texts and artifacts created for their consumption, not content to passively internalize cultural norms and values. On the other hand, one of the approaches that girls have towards their childhood play with Barbie dolls is a practical one, as revealed by Reid-Walsh and Mitchell (p.175). They state that they grew up loving the doll, and her exaggerated proportions made no difference to them. Further, they believe that those who consider Barbie dolls to be the root of their eating disorders such as anorexia nervosa should look into themselves for the causes,

Henry A. Wallace Questions the 'Get Tough' PolicyAndrei Vishinsky's Essay

Henry A. Wallace Questions the 'Get Tough' PolicyAndrei Vishinsky's United Nations Speech - Essay Example Henry A Wallace â€Å"Questions the Get Tough Policy† The main issue revolving around the mind of Henry Wallace was how the rest of the world views the USA following their day-to-day actions. The reading expounds on the international politics of 1940s. Some of the actions that cause concern are $13 billion budget for the war and Navy Departments, continuing examinations and manufacturing of bombs, the plan to arm the Latin America among other military plans in manufacturing the B-29s and the B-36s. These plans and actions make the USA look as if it is paying so much to earn peace. They may also look as if the US is planning to intimidate the rest of the world or it is planning for an inevitable war. Truly, the best way to enhance peace is investing in arms as this will build a predominance force. However, the USA is doing a lot as far as getting prepared for a war is concerned. Henry Wallace explains these actions of Atomic bomb investment as a cheap warfare as compared with t he outdated wars. This is in reference with the fact that there are a few nations with the capacity to produce the weapon. The production process also requires little labor force and the plant itself occupy a small area as compared to the space occupied by plants manufacturing old rifles. Another reason for investment in atomic bombs is that having many bombs among other nations is of no benefit because they would be of benefit just as having enough weapons would do. Another key reason why the country is producing atomic bombs is that the production will kill the monopoly that a nation such as Russia is producing the weapon. This is through a neutralization effect. He also argues that they are producing the atomic bombs to show preparedness for war, as they are the most venerable nation following the fact that they are the wealthiest nation in the world (Baylis, Smith, and Owens 23). He refers to a philosophy in military studies, which states that there is no nation capable of winni ng a war that fully destroys modern civilization. The theory, therefore, advocates that the best preventative measure is attacking nations, which produce the weapon. The theory by its nature is unethical and immoral. The USA may be at a fix if it decided to apply the theory because if it attempts to attack Russia and all its atomic reserves, it will awaken Europe, meaning in has to destroy it as well which it would be an immense challenge. There are also issues concerning distrust of Russia by the Americans. This is following the conflicts between the two nations as far as political and economic power is concerned. However, there is also an argument that the continuing thought regarding distrust for Russia will not do the world any good because of their reaction concerning the allegation. This is in reference with the history of the nation as well as the policies of Russia to the rest of the world. Following the argument by Henry Wallace, it is evident that the Americans feel that t hey are exceptional and superior to other nations (Baylis, Smith, and Owens 56). Andrei Vishinsky's â€Å"United Nations Speech" â€Å"The Get Policy† by Henry Wallace of 1947 analyzes the need to stop the ongoing after- war propaganda that negatively affected the people. Different individuals share their own opinion about the war, and this is published in the newspapers and daily

Barbie Assignment Essay Example | Topics and Well Written Essays - 1000 words

Barbie Assignment - Essay Example One of the arguments against girls playing with Barbie dolls is that by â€Å"dramatizing stereotypical feminine roles during play, girls will internalize† (Kuther & Mcdonald 39) and later strive to personify such roles. Boys do not wish to be seen playing with dolls, hence Barbies’ impact on them is less. Thesis Statement: The purpose of this paper is to investigate Barbie dolls and their impact on oneself, as an essential area of gender and sexual studies. One’s Personal Perceptions of Barbie as a Child and Adolescent Though boys generally would not dream of playing with Barbies, most have experiences of some kind of destructive play with a Barbie belonging to their siblings or friends. As a child and while growing up, I had a fascination for the perfectly formed Barbie doll that my younger sister would dress in garments she stitched on her own. As a ten year old, she played imaginatively with her doll, and was proud to display it with her handiwork, of what sh e believed was high-fashion wear fit for the runways of Paris and Milan. Being her brother a couple of years older to her, I took immense pleasure in hiding her doll in inaccessilbe places, rolling it in mud, or coloring her hair with multi-colored inks, to horrify my kid sister. This would result in her crying and reporting to our parents, which would inevitably lead to some kind of punishment for me. However, her look of utter shock over my destructive work would give me immense satisfaction. The demolition was in a way related to the fact that the perfectly formed adult shape of Barbie made me uneasy. Hence I considered destructive measures to be a good way to display my disdain for all things feminine and attractive. This natural impulse that boys have is reiterated by Kuther and Mcdonald (p.46) who state that torture play with Barbies is commonly reported by boys. Another reason was my wish to teach my kid sister a lesson for having to baby sit her for short durations while I w ould have preferred to join my friends’ boisterous outdoor games. This destructive phase however, did not last long, and I stopped harassing her due to parental imposition. Girls in relation to their experiences with Barbie doll play are found to have long-lasting outcomes resulting from the unrealistically ideal body shape of the doll. It is widely argued that girls are severely constrained and even subjugated by the â€Å"rigid boundaries of normative femininity as well as the patriarchal and overly sexualized portrayals of females in Western cultures† (Ivashkevich 40). This is further rooted in the fact that the female body is checked, obsessed over, beautified and objectified through the media and other cultural products and discourses. In rebellion, girls are also stated to innovatively and imaginatively transform existing cultural texts and artifacts created for their consumption, not content to passively internalize cultural norms and values. On the other hand, one of the approaches that girls have towards their childhood play with Barbie dolls is a practical one, as revealed by Reid-Walsh and Mitchell (p.175). They state that they grew up loving the doll, and her exaggerated proportions made no difference to them. Further, they believe that those who consider Barbie dolls to be the root of their eating disorders such as anorexia nervosa should look into themselves for the causes,

Concern about Apollo Audit Essay Example for Free

Concern about Apollo Audit Essay While looking over the planning material for Apollo Shoes, I came across a situation I would like to bring to your attention regarding a potential risk factor. I identified the risk in the recorded minutes for the meeting held on June 30, 2011, found on page 33 of the planning materials. It explains that Apollo will advance Mr. Lancaster’s secretary a personal loan in the amount of one million dollar. He suggested the loan to be recorded as â€Å"other receivables† rather than â€Å"employee advances† so shareholders would not be troubled by this amount. In addition, Mr. Lancaster asked for the check to be given directly to him and he would give his secretary the money in cash. In my opinion, the loan was handled in a questionable manner. Apollo should not try to deceive their shareholders by recording the loan incorrectly, and the check should have been written directly to Mr. Lancaster’s secretary. Because of this suspicious behavior, I assess this situation to be high risk. If you have any more questions regarding this situation please feel free to call me at any time, (281) 579-3301.

Performance Enhancing Drugs and the Banned Substances List

Performance Enhancing Drugs and the Banned Substances List Evaluate the suggestion that performance-enhancing drugs should be removed from the IOCs banned substances list Performance-enhancing drugs refer to substances that are used to improve any form of activity: ranging from physical to psychological performance in humans. The use of these drugs have continued to evolve and has been facilitated by advances in doping strategies despite improved drug testing detection methods and advances in scientific research. Athletes use these drugs to improve appearance and to enhance performance in sports (Wiefferink, 2014). The decision to use performance-enhancing drugs is underlain by a number of beliefs and values. Some of these include gaining muscular strength and improving performance. Others involve expectations about friends use of these drugs. Research also indicate that the use of these drugs is related to self-esteem, academic performance, use of other drugs, knowledge of other people who have used them, dissatisfaction with ones own appearance and frequency of gym visits (Wiefferink, 2014). It is important to note that, sportsmen are celebrities who are admired by many people. As such, every thing that they do is admired by many people. Thus, when they use drugs and eventualy excell in their sporting life, they motivate most youths into doing the same. Without minding about the dangers of substance abuse, most youths have been influenced by sportmen into drug abuse. Among notable athletes who have been poven to be using performance-enhancing drugs include Alex Rodriguez (A-Rod) who was given a 211 game suspension that lasted for the rest of 2013 season and the entire 2014 season for using performance enhancement drugs (Claudia Shane, 2014). Such as a suspension should be a lesson to both upcoming and professional sportsmen of how performance enhancing drugs can kill ones profession. Moreover, these drugs kill the reputation of the individual as most people do not give credit to his performance but instead blame and give credit to the drugs that he used. It is because of the facts above that many sports organizations such as international Olympic committee have come to ban the use of performance-enhancing drugs. They have put in place very strict consequences for people caught using them. To make this effective, the body has a list of banned substances (James, 2011). Interestingly, performance-enhancing drugs (PEDs) are not restricted to illegal drugs or prescription medications, such as anabolic steroids. However, they include dietary supplements and a variety of compounds that are available at grocery and health food stores and online and are used to enhance performance among athletes. Performance-enhancing drugs such as Anabolic Agents that includes Testosterone have a number of effects to the user. This drug is primarily used to treat delayed puberty, some types of impotence, and wasting of the body caused by HIV infection or other muscle-wasting diseases (Claudia Shane, 2014). This drug has however been used by athletes to enhance their performance. The potential physiological and psychological side effects of anabolic steroid abuse are as follows: First, this drugs leads to acne which refers to a long-term skin disease that occurs when hair follicles are clogged with dead skin cells and oil from the skin (Wiefferink, 2014). The drug can also lead to male pattern baldness and liver damage. Other physical effects include premature closure of the growth centers of long bones especially among the adolescents. This may result in stunted growth and disruption of puberty in children. On the other hand, the psychological effects of using anabolic agents include increased aggressiveness and sexual appetite. This may at times result in abnormal sexual and criminal behavior (Jason, 2008). Withdrawal from anabolic steroid use can also lead to depression, and in some severe cases, suicide. Another category of performance-enhancing drug is Peptide Hormones, Growth Factors, and other Related Substances. These compounds are primary medically used to treat cancer. They are also used to aide growth in those born prematurely (Wiefferink, 2014). The presence of an abnormal concentration of a hormone, its metabolites, relevant ratios or markers in ones sample is deemed to contain a prohibited substance unless one can demonstrate the concentration was due to a physiological or pathological condition (Jason, 2008). The effects of these drugs are as follows: The use of peptide hormones, growth factors and other related substance can result into hypertension, blood cancers/leukemia and anemia. It may also lead strokes, heart attacks and pulmonary embolism. The drug can also lead to feminization which refers to the development in an organism of physical characteristics that are usually unique to the female of the species (Wiefferink, 2014). Other physical problem includes thyroid problems. On the other hand, human growth hormone when used as a performance-enhancing drug can lead to: Severe headaches, Loss of vision and acromegaly which refers to protruding or enlarged jaw, brow, skull, hands and feet. Other conditions include high blood pressure and heart failure (Claudia Shane, 2014). It may also lead to diabetes and tumors. In some cases, this drug can lead to crippling arthritis. There is also the Beta-2 agonist that is primarily medically used to treat conditions such as asthma and other respiratory ailments (Wiefferink, 2014). The physiological effects of this drug include palpitations, headaches and sweating. Other effects include nausea and muscle cramps. It may also lead to nervousness. Diuretics are another category of performance enhancing drug. It is used in the treatment of conditions such as hypertension, kidney disease and congestive heart failure (James, 2011). However, when it is taken without medical supervision, it results in potassium depletion and possibly even death. The physiological effects of this drug include; dehydration, muscle cramps and dizziness which may lead to fainting. Other effects include drop in blood pressure and loss of coordination and balance. In the list of IOC banned drugs also include stimulants. The primary medical use of stimulant is to treat conditions such as Attention Deficit Disorders (ADD/ADHD), asthma, narcolepsy, and obesity. However, the effects of this drug include; insomnia, anxiety and weight loss (Wiefferink, 2014). Stimulants may also lead to dependence and addiction, dehydration, tremors and increased heart rate and blood pressure. Other effects include increased risk of stroke, heart attack, and cardiac arrhythmia. Narcotics have also been banned by IOC. When taken in small quantity, narcotics have medical uses that include relieving severe pain and inducing sleep. However, when they are taken in large quantity, it is a medical emergency and can lead to respiratory depression and even death. The effects of narcotics include: a false sense of invincibility, nausea and vomiting and increased pain threshold. The drug may also lead to failure to recognize injury and decreased heart rate (Jason, 2008). Other effects include physical and psychological dependence that leads to addiction. The use of performance enhancing drugs also has a lot of negatives on an individuals social life. First, with regards to ones family life, there is the possibility that the rest of the family may feel embarrassed or ashamed at ones addiction to substance enhancing drugs. The family is always bothered about the fate of the victim (Claudia Shane, 2014). This may lead to rejection, stigmatization and even sense of guilt. Those who use drugs may at times feel that their family has pushed them out. Performance enhancing drugs may also significantly affect ones education. A child or a young person who is suffering from an addiction will have a lot of problem with his school life, relationships with other children and their home life (Claudia Shane, 2014). This may lead to truancy. Performance-enhancing drugs may also interfere with ones employment or professional life. Most people who use performance-enhancing drugs may not productive at work. As such, they may stop being punctual and efficient at work. Similarly, they may neglect their appearance and personal hygiene. They may also display erratic or unacceptable levels of behavior that may highly impact on the reputation of the organization that they are working (Wiefferink, 2014). Athletes on the other hand may boycott physical exercises and this may interfere with their performance. In some severe cases, drug addicts may start being absent for no good reason. They may also fail to complete their duties. In most instances when they are financially down, they may resort to stealing from not only the company but also their individuals so as to get money to purchase the drugs. Performance-enhancing drugs may also affect an individuals health and wellbeing. Performance enhancing substances such as alcohol and caffeine which is fine on an occasional basis or in moderate amounts are normally harmful when consumed to the point when one becomes addicted (Jason, 2008). Cigarette smoking may heavily impact on the life of the user because it affects ones respiratory system. Addiction to drugs affects the victims personality and behavior in a variety of ways. However, this very much depends upon the type of substance used and the amount; their psychological makeup before the addiction and physical health and their lifestyle. Thus, some performance-enhancing substances have a greater effect than others upon mental health (James, 2011). For example, heroin is stronger than nicotine. It will therefore have a bigger impact upon the brain. It is also worth pointing out that, most people are different in regard to psychological makeup. This implies that people are affected differently by these drugs. Thus, one person may experience a greater level of damage than another person using the same substance. This is due to their brain chemistry. Finally, the cost of performance-enhancing drug not only affects the sufferer but can also encompass family, friends and the society as a whole. Such costs include costs of policing, drug addiction help lines, support groups and rehab clinics. Indirectly there is lost revenue in the form of tax and national insurance contributions each time an addict either loses their job or is unable to work. This means a drop in revenue collection and an increase in welfare benefits, e.g. unemployment benefit. In conclusion, performance-enhancing drugs have adverse effects on the lives of the users. As this paper observes, the effects of these drugs are not only felt by the user but by the immediate family members, friends, workmates and the society as a whole. Therefore, no substance-enhancing drug should be removed from the IOCs list of banned drugs. Instead, more research should be done on how to counter the use of these drugs. There is also need for sensitization among sportsmen on the dangers of these drugs. References Claudia, L. R., Shane, C. (2014). Drug abuse in athletes. Retrieved 2 14, 2017, from US National Library of Medicine: https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4140700/ James, H. (2011). The Ripple Effect of Doping in Sports. Retrieved 2 14, 2017, from The Huffington Post: http://www.huffingtonpost.com/james-h-hibbard/the-ripple-effect-of-dopi_b_693078.html Jason, M. (2008). Performance enhancing drugs in sports: The dark side of performance psychology. Retrieved 2 14, 2017, from Australian Psychology Society : https://www.psychology.org.au/inpsych/ped/ Wiefferink, C. (2014). Social psychological determinants of the use of performance-enhancing drugs by gym users. Retrieved 2 14, 2017, from Oxford Academic: https://academic.oup.com/her/article/23/1/70/835589/Social-psychological-determinants-of-the-use-of