Colgate Palmolive Case Study Example | Topics and Well Written Essays - 2000 words

Colgate Palmolive - Case Study Example Colgate Palmolive principle activities are manufacturing and marketing a variety of different consumer products. The group operates through two segments and sells its products under two of the categories: This report is focused on the use of brands by the said organization and how they successfully manage to market and sell their brands all over the world. How the name of the brand is made How that brand name is retained by the company How the company manages to live up to its customers' expectations What has the company got that its brands enjoy all the trust and confidence of customers in the world Such types of questions are addressed in this report. A detailed analysis of the company products is made and significant efforts have also been made in understanding how the company operates and manages to handle of its business worldwide. After the detailed study of the company's brands and their influence on the markets, some conclusions have been made regarding the study. Entireprocessinvolved in creating a unique name andimagefor aproduct(good orservice) in theconsumers' mind, throughadvertising campaignswith aconsistenttheme. Brandingaimsto establisha significant and differentiated presence in themarketthat attracts and retains loyal customers. As it can be seen from the definition of the branding above th... After the detailed study of the company's brands and their influence on the markets, some conclusions have been made regarding the study. Literature Review Entireprocessinvolved in creating a unique name andimagefor aproduct(good orservice) in theconsumers' mind, throughadvertising campaignswith aconsistenttheme. Brandingaimsto establisha significant and differentiated presence in themarketthat attracts and retains loyal customers. As it can be seen from the definition of the branding above that it is a complete and whole process of creating a unique name and image for a product either goods or services. To whom that image is targeted by the seller is a question great significance and the answer is potential customer. How is that objective achieved is the use of different marketing and advertising tools by the manufacturer and seller of the product. Hence what branding achieves is a significant and differentiated presence in the market that helps to attract potential customers and then retain those customers. Branding is a single major driver in the success of the product when a particular product has got everything it needs to fulfill the needs of users. With famous brands it becomes easier and a bit cheaper to penetrate the market and sell the new product with full hope and confidence. Recent times have seen many companies becoming successful due to their brand names and even selling their products at higher rates than the rates of similar products being sold in the market. Brand Identity Another main feature of this brand game is the brand identity, which helps its consumers to recognize it with its appearance irrespective of the fact that

Information systerm assignment Essay Example | Topics and Well Written Essays - 2250 words

Information systerm assignment - Essay Example Though, geographically speaking, the world may actually be round and may consist of places thousands of miles apart but these distances have been bridged by the current prevalent technological advancements. This was exactly the basis of the thoughts expressed by renowned American columnist and writer Thomas Friedman who wrote a famous piece of work titles â€Å"It’s a flat world, After All†. Many a school of thoughts liked and appreciated the theories presented by Friedman and adhered to them but many other thought it wasn’t as practical as it posed itself to be. The present discussion is aimed at discussing the thoughts presented by Friedman and commenting upon them in line with some of the concepts we have gone through in our course of information systems. Generally speaking, since information systems have been the core theme of course being studied, the concept that has concretely been established is that information systems have assisted man since their incep tion in an irreplaceable manner. By taking raw data as input with respect to the organization’s requirements, information systems process it and produce the output required by the stakeholders of that organizational level. The perspective discussed by Friedman is narrated henceforth. Friedman emphasizes that the world of today is nothing but flat. How he comes to that conclusion is by his trip to India where he was amazed to find that local men knew so much the world out there that was not expected from a South Asian developing nation. He strongly advocates Globalization. He mentions that globalization has intermingled the world to such an enormous level that anything happening in one part of the world instantly gets transmitted across thousands of miles without anytime lapse. He accredits the advent of Netscape Navigator (First Internet Surfing Browser) as being a trigger in this age of globalization in which man lives today. Friedman got particularly enthralled when he saw that outsourcing was no more a problem due to the technological advancements. Designers and entrepreneurs from the western countries could easily interact with programmers in the south Asian countries at runtime via video conferencing and internet. This solved the relentless problem of outsourcing and that too at considerable rates without any compromises in quality. Along with outsourcing, Friedman mentioned Insourcing and Supply Chaining as two more of other factors that contributed to globalization. He was fascinated by the fact that as soon as an item would be sold in one of the U.S.A’s supermarkets like Wal-Mart their production setup thousands of miles away would instantly be told to produce another one of those units in order to replace that one that has just been sold. He termed this as supply chaining at its best. Friedman believed that it was long before the programmers in India and China would become the designers as well and there would be no preference to living in Boston to that over living in Bangalore, India. He makes a number of suggestions in his work as to what should companies and individuals do in order to cope up with the increasing rate of globalization. Overall it may be said that Friedman clearly brings out the benefit of globalization. With all the goodness narrated by Friedman with respect to the advancements in information and